Free Ebook Tanishq Managing Turnaround
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The Tanishq brand belongs to the Tata group, and true to the group's policy, the brand aims at bringing in credibility and professionalism to the jewelry industry. Today, Tanishq is recognized as a path-breaking effort that has earned a reputation for trust and excellence. It is credited for introducing pioneering concepts in an industry where tradition once ruled. But it wasn’t such a happy story all along. Launched in 1996, Tanishq had to face several challenges concerning value proposition and positioning in the retail market and had incurred losses for three consecutive years. This book aims to study what went wrong in Tanishq’s entry strategy and how Tanishq has managed to turn itself around into a profit-making entity. Health Yahoo Beauty Men Have a Harder Time With Aging Than We Thought. Heres How to Deal With It ... Does The Tummy Flattening Tea Khlo Kardashian Promotes on Instagram Actually Work? CASE STUDIES - Amity University S.N. Case Title: 1: M-PESA: Kenya's Experiment with Branchless Banking. 2: TOMS: One for One Giving Model: 3: Cadbury's Relaunch of Caramel and Wispa: Reposing faith in Standalone brands? CASE STUDIES - Amity University S.N. Case Title: 1: Mobile Value Added Services (MVAS Mobile): The Next Big Avenue for Mobile Operators? 2: Tech Mahindra Acquiring Majority Stakes in Satyam Computer Services Ltd. for Value Creation Out of Dump
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